In 1913, Prada founded the first boutique in the centre of Milan, Italy. The handbags, suitcase, leather accessories and the cosmetics cases with the characteristics of fashion and high quality which designed by the founder Mario·Prada are obtained favour from the royal family and the upper society. Today, this boutique still owns high reputation and fame in the upper class in Italy. The value of Prada embodied in products has been regarded as the extraordinary enjoyment in everyday life.
In1978，this famous brand with a long history has been given a new element in the development and vitality. Miuccia(the granddaughter of Mario·Prada) and Patrizio Bertelli who has rich experience in luxury products established a business partnershi. Because of the fashion environment changes in 70's, Prada is even near to the verge of bankruptcy. In 1978 Miuccia and her husband Patrizio · Bertelli took over the compoany and led it towards to a new milestone. Miuccia, who is the cheif designer of Prada, deduces the legend of the challenge and innovation through her natural fashion talent. And Patrizio·Bertelli, a creative entrepreneur, not only established a worldwide product distribution channels as well as mass production system of Prada, but also skilfully combined the traditional concept of Prada and the modern advanced technology.
In 90's, under the "Less is being" slogan, the minimalism comes into being, and with uniform of an aesthetic design, Prada ust like the trend. In the late 1990s, sports fashion spread all over the world, Prada introduced a sries of Prada spoorts with both functional and popular design, which resulted in a whirlwind. After 20 years' effort and struggle, the brand still continued to develop and evolve. Through the tacit cooperation of Patrizio·Bertelli and Miuccia, Prada has grown from a small family business to the world's top luxury brands.
Each series of Prada is full of exciting and unexpected elements, these are just proof of endless imagination and creativity of Miuccia. Parda is the symbol of position. Having it can definitely improve your tast
